for GymsA five minute briefing for independent gym owners
Built on published industry data. Five minutes to read. The fix costs nothing to try.
ONE
1 in 3
Member retention averaged 66.4% across 175 operators and more than 17,000 clubs. Every member who leaves has to be replaced before you grow by one.
Source: Health and Fitness Association, 2025 Fitness Industry Benchmarking Report.
TWO
2%
Personal training reaches 1 to 2% of members in low performing UK clubs, and only 4 to 5% in the best. Each extra point is worth about £6,840 a year for every 1,000 members.
Source: Your Personal Training, The Million Pound PT Problem, 2026. Data from 400 facilities.
THREE
58%
58% of people who lift say conflicting advice makes it hard to know how to train. 37% are unsure how to progress.
Source: Les Mills, 2026 Global Fitness Report. More than 10,000 people surveyed.
FOUR
49%
49% of members use a nutrition app and 61% use AI fitness tracking tools. Their attention, and often their money, leaves your building every month.
Source: 2025 year end industry report covering 40 million members in 30,000 clubs.
FIVE
57%
57% of club members asked for more nutrition support from their club. It is the request a small team has the least time to answer.
Source: survey of 2,119 club members, United States, 2023.
In a 600 member gym, that is 588 people training without a plan. They pay you for a room and equipment. They pay someone else for guidance, or go without it.
What the best clubs do
They give every member a plan, not only the few who buy personal training.
They keep nutrition inside the club.
They add income that needs no extra staff.
Until now that took a team and a budget.
The answer
Mr Z builds each member's training and nutrition, reviews their progress every week, and adapts as they go. Your team does nothing.
Injuries, experience and the days they can train. A new plan every month.
A personal plan, meals logged with a photo, and 162 recipes from six cuisines sized to each member.
One goal, three phases, and a review every week and every month.
Posture and body composition read from a phone camera.
A camera session that coaches form as they train. Sold by you, at your price.
Including Arabic. Every plan is written in the member's own language.
This is the gym edition. It is available only through gyms.
What you earn
Members pay you €9.99 a month. We invoice you €4.99 for each paying member, once a month. If nobody buys, you pay nothing.
Your members pay you each month
€1,199
You keep
€600
Mr Z invoice
€599
120 paying members. Your result depends on how many members say yes. We do not promise a number.
AI personal training sessions are extra income on top. You buy them wholesale and set your own price.
How it starts
White label
Your name, your logo, your colours, and your own app on your members' phones.
Free for 30 days. Then €79.99 a month, or €59.99 a month paid yearly. Your own domain is included.
Who built it
Francesco Zen has coached for 18 years, with more than 400 documented transformations and two world coaching awards. Mr Z carries his method to every member.
Questions
Start free
Create your account, name your gym and add your members in a few minutes. Nothing to pay until you start the subscription.
Rather talk to us first? Leave your details and Francesco will contact you.
Start
Free to add. You pay only when a member pays you.